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28
August 2001
“Taking
a Stand”
East County Students Protest Sale of Alcohol & Drug Paraphernalia
Youth March to Local Stores and Ask Them to Stop Selling
Posters, T-shirts, & Other Items Promoting Underage Drinking and Substance
Abuse
What:
East County students and community members demonstrate against local stores
selling merchandise that promotes underage drinking and other drug abuse.
Teens will gather at Communities Against Substance Abuse for a rally and
announce results of a signature drive asking Spencer Gifts, Uforia, K-Mart,
and other stores to stop selling posters, and other items promoting substance
abuse. The students will then march to Parkway Plaza Mall and K-Mart and
back to CASA.
Why:
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Alcohol is the number one drug of choice among youth. |
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The
younger a person uses alcohol, the greater the chance of developing
alcohol dependence. (National Institute on Alcohol Abuse and Alcoholism) |
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41%
of students between the ages of 10 and 17 reported drinking 10 or
more times in their lifetime according to a survey conducted by CASA
at Parkway Plaza Mall earlier this year. 28% said they had been drunk
10 or more times in their lifetime, according to the same poll. |
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Youth
are constantly bombarded with alcohol promotions. By age 18, a teen
would have seen over 100,000 television commercials, billboards, and
advertisements promoting alcohol consumption. (AAA Foundation for
Traffic Safety) |
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Children
and youth better recognize the Budweiser frogs and their slogan than
Tony the Tiger, Smokey the Bear, or the Power Rangers. (Center on
Alcohol Advertising) |
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The
alcohol industry spends nearly 2 billion each year to promote their
products. (Washington State Coalition to Reduce Underage Drinking) |
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Alcohol
is the gateway for other drug consumption. |
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In
a recent survey among 12th graders, lifetime use of ecstasy increased
from 8% in 1999 to 11% in 2000-- one-in-nine seniors have tried ecstasy
in their lifetime. (Partnership for a Drug-Free America) |
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20%
of 7th, 26% of 9th, & 39% of 11th graders reported using an illicit
drug at least once in the past 6 months. (California Student Survey
1999-2000) |
When:
Thursday, August 30, 2001, 3:30 PM
Where:
Communities Against Substance Abuse, 554 Broadway, El Cajon
Who:
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East
County Youth |
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Katie
Dexter, Lemon Grove Parent |
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Dr.
Michael Belch, SDSU Marketing Professor |
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