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| 23 January 2000 - The San Diego Union-Tribune Product placements and moral issues Re: "White House using TV for drug message" (A-1, Jan. 14): Has anyone ever gotten bent out of shape seeing a TV sitcom actor holding a Pepsi can or pulling a tissue from a Kleenex box with the brand name and logo in full view? No. that's called "product placement" and advertisers pay dearly for it. Yet, critics of the Office of National Drug Control Policy (ONDCP) reviewing TV programs for responsible depiction and drug prevention messages are crying the blues that the practice violates First Amendment rights. Give me a break! Traditionally, the government always has overseen the actions of broadcast stations to ensure public accountability; the stations are licensed by the Federal Communications Commission to adhere to the public interest, convenience and necessity. Substance-abuse prevention campaigns in the media are not selling soap, they sell a promising future for young people. If this silly debate continues, I think we need to ask ourselves what's wrong with this TV picture? MARY ANN DUNWELL Communities Against Substance Abuse El Cajon Article Snapshot (20K) |
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