COUNTY WIDE MEDIA ACTION PLAN
FY 2000-200
 
August September October November December January February March April May June
                     
Operation Safeguard News Event (Underage Drinking Prevention) DONE Lead: Policy Panel, SWAC, CASA/ ECCPA Club Velvet (Illicit Drugs) DONE Lead: San Dieguito, Tri City MADD Town Hall News Event OP ED October 4th (Underage Drinking Prevention) Lead: MADD, CASA/ECCPA, Policy Panel, SWAC Safe Home for the Holidays CFM Housing News Event, OP ED Nov 20th (Drug Free Housing) Lead: Natural Resources, CASA/ECCPA, Tri City Casino's (Responsible Business Practices) tentative Lead: Natural Resources, CASA/ECCPA SUPER BOWL News Event, OP ED (Social Availability) (Marketing) Lead: North City Prevention Coalition   Spring Break Operation Safeguard News Event OP ED (Underage Drinking Prevention) Lead: Policy Panel, CASA/ECCPA, SWAC Operation Safeguard News Event Results (Underage Drinking Prevention) Lead: Policy Panel, CASA/ ECCPA, SWAC Cinco de Mayo News Event Hands off Holidays (Social Availability) Lead: Mid City, CASA/ ECCPA Graduation June 15th News Event (Underage Drinking) (Illicit Drugs) (Responsible Business Practices) Lead: Natural Resources
99 Cent Stores News Event (Underage Drinking Prevention) ongoing Lead: Tri City, S. Bay East County Rural News Event Sept 29th (Underage Drinking Prevention) Lead: IPS, CASA/ECCPA, Policy Panel Pre-Election/Prop 36 News Event Oct 20ish (Drug Court) (Drug Free Workplace) Lead: Meth Strike Force, CASA/ECCPA SWAC         Inhalant Abuse News Event (Illicit Drugs) (Responsible Business Practices) Lead: CASA/ECCPA Safe & Sober News Event (Underage Drinking) (Illicit Drugs) Lead: CASA/ECCPA Memorial Day News Event (Underage Drinking) (Illicit Drugs) Lead: San Dieguito, Tri City  
    HALLOWEEN Hands Off Holiday October 26 (Marketing) Lead: Tri-City                
    Billboards Oct 15th OP ED (Marketing) Ongoing Lead: Policy Panel                
Opportunistic News Making*
        Medicinal Marijuana Needle Exchange Partner with Lung Assoc. on Tobacco        
*All regional collaboratives will participate in media action plan